For the spring 2017 season, 34 Heritage introduces a range of warm weather-ready styles crafted from premium Turkish cotton and featuring styling details like a classic fit and a hint of stretch, plus the brand’s signature leather logo back waist patch. Featuring the classic mid-rise, straight leg Courage fit, the Sky Summer wash is ideal for spring and summer – at once retro and modern, made from premium materials in Turkey. For a wash and a fit that’s friendly for both the office and the weekend, the comfort-rise, classic-fit Charisma jean in Light Hawaii strikes a nice balance for a pair of jeans that would look right with everything from an indigo pocket tee to a navy blazer for the monochromatic style.

Pieces like the Courage Lt Indigo Sporty also blend comfortable stretch with a unique, corduroy-like texture for a spring-friendly change of pace from dark denim. The Charisma Bleach Hawaii is also a highly wearable style for the guy who wants a change of pace from traditional tailored wear or business casual clothing.

The Courage Light Summer also provides a nice, medium color for pairing with spring staples like a white polo and a tan Harrington jacket for travel. For the guy who prefers a shot of color alongside neutral staples, the Charisma Brick Twill is a preppy-yet-refined classic, and the Courage Horizon Twill uses a unique color for a simple alternative to dark blue jeans.



The collection features rich blues found throughout spring and summer weather and is geared toward versatility for the discerning man. For the gentlemen who enjoys travel or city exploration in the warmer months, these jeans are comfortable, classic and yet modern, perfect for every occasion.